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Despite its Michelin restaurants, Denmark is experiencing a generational food skills decline: Takeaway consumption has doubled in four years and 33% of families spend less than 15 minutes a day cooking dinner. The consequence? 40% of kids can’t boil an egg. Even more concerning, 53% of Danes are overweight.
So together with Arla, we identified the perfect, underutilized resource to fill the gap: Restaurant kitchens across Denmark sitting empty during morning hours.
Press:
Ads of the World
Role: ECD
Agency: Accenture Song
Client: Arla
Production company: Isaac Productions